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Latest Podcasts

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  • Episode 16 - Lessons we've learned in business
    2 April 20139:00 am by sergio ruiz
    Download Podcast Lessons we learned in business We discuss the lessons we have learned in running a small entrepeneurial ventures. These are by no means complete or infallible, they are just the things that we have learned along the way. This is a looser than usual discussion of some very vali...
  • Episode 15 - The $1,000 Website
    26 March 201310:00 am by sergio ruiz
    Download Podcast Is it possible to get a $1,000 website? Some things to thinks about * You should use the services of a professional for your design work. * Just because you have a website, you will not rise to the top of the search engines. * How important is SEO these days? * How importa...
  • Episode 14: How business use Social Media
    12 March 20139:00 am by sergio ruiz
    Download Podcast How different business models use social networking * Amy Kuscik's questions about how to use twitter. * How Jarrod and I partition our lives between facebook and twitter. * Should a business use a hotmail or gmail account for business? * Twitter makes it possible to reach n...
  • Episode 13 - Goods and Services you can't do without
    5 March 201310:00 am by sergio ruiz
    Download Podcast Things we cannot do without * Jarrod goes back to the Circa notebook system. * Sergio starts using the Action Method with his Circa * We discuss what "the cloud" is. Uses such as: calendars, notes, photos, etc. * We discuss online storage, Skydrive and Dropbox. * Jarrod pic...
  • Episode 12 - On Being a Jack of all trades
    26 February 201310:00 am by sergio ruiz
  • Episode 11: When Should You No-Bid a Job?
    19 February 20139:00 am by sergio ruiz
    Download Podcast This week, we ponder situations where you should no-bid a job. Should you take a job that is night in your wheelhouse just to make the quick buck, or should you save time and frustration and move on? Some Things to ponder * Are you a good fit for your current clients? Are yo...
  • Episode 10: The Truth about Multitasking
    12 February 20139:00 am by sergio ruiz
    Download Podcast This week, we discuss the human being's ability to multitask efficiently. In our lines of work, we have found that it doesn't work too well for us. Some Things to ponder * Are you giving your client 100% attention when you are multitasking? * How much control do you give to...
  • Podcast Episode 9 - Does Technology Make You More Efficient?
    5 February 20139:00 am by sergio ruiz
    Download Podcast In this episode, we discuss the use of technology to keep an every increasingly complex life in order. Does technology make this happen more naturally, or does it add an unneeded layer of complexity? We discuss the following: * Org-Mode - An emacs project to aid note taking an...
  • Those Optimize Guys Episode 8 - Defining Key Performance Indicators
    22 February 201110:47:42 am by Sergio T. Ruiz
    Critical Success Factors We discuss how to measure why an idea succeeds or fails. * Success is not more difficult than inaction, but there is alot of work. * "It's simple, but it's not easy." Ronald Reagan. * Critical Success factors are the things we have to do absolutely right to gain succ...
  • Those Optimize Guys Episode 7 - Defining your Core Values
    10 February 201111:53:23 am by Sergio T. Ruiz
    Core Values This week, we talk about core values, what they are, and how to assign them. * Core values are the heartbeat of your being. * They are the non negotiable things in life. * Core values should not change very often. * Core values should seek to eject those who don't embrace them....

Latest Blog Posts

  • Outsource Proof Business Idea #2 - Diaper Service
    4 April 201112:11:57 pm by Sergio T. Ruiz
    Diaper Service I have had so many converstations about this, I thought I should probably write it up. Not as much for everyone elese, but to make sure it really did sound like a good idea, and not...
  • Outsource Proof Business Idea #1 - Salon Deliveries
    28 March 201111:32 am by Sergio T. Ruiz
    The Problem This is a business I have been thinking about for years. While this may not be applicable to all cities, it certainly is applicable for our area. I am sure there are thousands of areas l...
  • Globalization Proof Small Business Ideas
    28 March 201110:42:54 am by Sergio T. Ruiz
    Some Background I tend to work in the field of "All things technical." The upside is that when I work on a project, its fruits are immediately visible to the entire world. This also has a great deal...
  • Help us by Rating our Podcast
    7 February 201110:34:17 am by Sergio T. Ruiz
    We really hope that you've gained something from listening to our podcast. Whether it be personal, professional, or technical, we put a great deal of time and energy into our podcast in the hopes that...
  • Should Your Business use Targeted Advertising?
    1 February 201110:00:45 am by Sergio T. Ruiz
    Some Background Another call I get about once a week: can you help us get set up with Google AdWords? Wait! It Google AdWords costs money? Hmm.. Should we do it? I get this call more than you'd thi...
  • Why You Should Learn a Markdown Language
    26 January 20112:50:24 pm by Sergio T. Ruiz
    Some Background I get this call often: I was editing my site, and I messed it up! I can't see anything anymore! the site is broken! Looking at their site, I generally find that they have left a "...
  • 2011-01-23
    23 January 20111:11:02 pm by sergio ruiz
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  • Fix Your Ugly Handwriting
    17 January 201112:03:24 pm by Sergio T. Ruiz
    The Backstory A few years ago, I was reading another one of the trendy productivity books at the time, and ran across the call to purchase a label printer to label my folders in my filing system. Di...
  • Using OrgMode as a Life Manager
    11 January 201110:01:10 am by Sergio T. Ruiz
    OrgmodeImage Some Background For those of you following my series of articles on my current GTD system, this is the last installment in the series. I had to think about this for a bit, as I am af...
  • Workflowy: A Quick Look
    8 January 201110:00:13 am by Sergio T. Ruiz
    Super Simple List Management Yes, I promise I will get to my usage of Org-Mode this week, but I ran across this on MakeUseOf.com earlier today, and I thought it was something those of you looking to...